A Step-by-Step Guide To Detect Mobile Ad Fraud

According to the latest stats, mobile ad fraud is costing marketers an average of $50 million per day. According to Intercetpd, from 2018 – 2019, mobile ad fraud has seen a 13.2% YOY for Android and has experienced a rapid 17.3% YOY increase for iOS. Mobile ad fraud is diversifying with SDK spoofing rising, and lesser sophisticated forms, such as device farms decreasing.