What to Expect from Average Position, The Performance Metric by Google Ads

Akin to growing up with your childhood best friend, Google Ads and the average position were like two peas in a pod since the invention of pay-per-click (PPC) advertising.

As time goes by, though, and you and your friend grow apart, there may come a time to cut the cord. So is the case with Google, who is getting rid of the average position come September 2019.