VideoAmp Extends TV Viewership Panel to Fuel Its Smart TV and Set-Top Box Data Commingling Strategy via Partnership with TiVo

Industry Leading Cross-Screen Audience Panel Now Reaches 25 Million Devices in 19 Million U.S. Households NEW YORK & LOS ANGELES — To further advance its practice of commingling TV viewership data from Smart TVs (ACR) with the same from cable and satellite set-top boxes, VideoAmp is partnering with TiVo. The expanded data set extends VideoAmp’s TV Viewership data […]

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