Positioning is the Foundation for Ad Agency New Business

Without a differentiated position, new business is much harder than it needs to be.  Many small to midsize agencies have not addressed positioning because of either procrastination or, more likely, their unwillingness to make the difficult business decisions. “Contrary to common belief, all agencies have pretty much the same basic capabilities, and processes. They all claim […]

The post Positioning is the Foundation for Ad Agency New Business appeared first on FUEL LINES.