How to Craft Scintillating Ad Visuals: A Beginner’s Guide

Hook them with your headline. Present your value proposition with a crisp and benefit-oriented supporting copy. And direct them to click on your CTA. Sounds so simple in theory, right? The real story isn’t such a fairytale, though: The overall ad CTR is a dismal .17%. The average publisher viewability is merely 50.2%. How can […]

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