Comcast Advertising Appoints James Rooke to Lead Effectv

Rooke joins from Comcast Advertising’s FreeWheel, where he most recently spearheaded the company’s publisher-focused technology business. In his new position, Rooke will lead the newly rebranded Effectv in its mission to become the world’s smartest audience delivery company. NEW YORK — Effectv, the advertising sales division of Comcast Cable, announced that it has appointed James […]

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