Amazon Opens Program For Creating “Watch & Shop” Apps For Fire TV

What Happened Amazon is launching a program that invites video content owners to create shoppable streaming apps for their content on Fire TV streaming products. The so-called “Watch and Shop apps,” which now has its own section under the Apps tab, allow Fire TV users to view and purchase a curated list of items relevant […]

The post Amazon Opens Program For Creating “Watch & Shop” Apps For Fire TV appeared first on IPG Media Lab.

Amazon Opens Program For Creating “Watch & Shop” Apps For Fire TV

What Happened Amazon is launching a program that invites video content owners to create shoppable streaming apps for their content on Fire TV streaming products. The so-called “Watch and Shop apps,” which now has its own section under the Apps tab, allow Fire TV users to view and purchase a curated list of items relevant […]

The post Amazon Opens Program For Creating “Watch & Shop” Apps For Fire TV appeared first on IPG Media Lab.